Commoditization of software has made it easier for even Limited-Service Hotels and Select Service Hotels to have guests experience enhancing and analytics software installed on top of the regular point of sale software. The “app culture” among the tech-savvy, always-on generation today makes them believe they can find the answer through an app; and if there is no app available, they’ll take the problem online, i.e. Personalization comes as a beneficial result of integration between hotel systems. It’s so fascinating that something as simple as a door key could undergo such a tremendous breakthrough. Thoughtful adoption of technology can perk up guest experiences and keep pace with the varying … It is a mobile-enabling technology that offers hotel several sizzling features without forcing them to get tied to a fixed location. Automating processes throughout your luxury hospitality business can save money and increase efficiency for hotel management. Online reservation services, automated chatbots, inline translation functions, and mobile hotel check-in features are only a handful of examples of how hotels now depend on technology for their operations. Already, we are seeing examples of its role within the travel and tourism industryand this is only going to increase. However, technology is in an invariable state of flux and is constantly unlocking new opportunities aimed at improving customer satisfaction and boosting internal efficiency. 2021 may be the year when more and more organisations start using the same to enhance the customer experience. The UAE is one of the most technologically advanced nations in the world. In addition to the statistics that show an undoubtedly positive response to technology, there are other benefits to be gained from the shift of current trends in the hospitality industry. The reception processes are more instant now than ever before with just a push of a few buttons on your remote control. 1. Some of the difficulties include hotels brands not facilitating technology rollout and sticking to antiquated legacy technology systems, low margins, and high technology deployment costs. Mobile technology has now enabled hotels to introduce digital key. SOEG Career & Learning portal aims to understand the pain points of professionals looking for career growth and then makes every effort to provide innovative solutions. You can have takeoff and landing experience, lovely meal as well as the city tour of your favourite city. So, what can we expect if we insert AI technologies into current trends in the hospitality industry? “The hotel room’s television and radio are taking a backseat as research shows guests use other technologies to keep themselves entertained. In this article, we turn our focus on technology trends in the hospitality industry. While AI is going to give new dimensions of the Hospitality industry through helping manage big data and in the management and integration of booking platforms, it will take customer service to the next level. Future technology in the hospitality industry would need hi-speed internet as a basic necessity. As more businesses are implementing new technologies and are beginning to see the benefits. So how does technology make a difference when it comes to beating the competition? Ultimately, the right technology can help mitigate post-Brexit uncertainty around potential labour shortages in the UK hospitality industry. This is even more important for the hospitality and travel industry. May it be payments, supply chain management or customer loyalty programme Blockchain might very well revolutionize the Hospitality industry. Future is in so immense proximity we can almost feel it. 2020 is positioned to be an exciting, revolutionary time for the hospitality industry. Technology in the hospitality industry has been able to capitalize on the internet of things (IoT) by providing a better user experience for guests. As a new digital era evolves and new trends in hospitality industry progress, one thing is for certain, artificial intelligence and virtual reality will increasingly become part of the current trends in the hospitality industry over the course of 2020. Artificial intelligence (AI) gave the information technology industry the much-needed rejuvenation and now AI is almost into everything. Or peaking behind a curtain of the museum you read about in a city brochure to make sure if this is how you want to spend the afternoon with your family. With Blockchain as a digital ledger that is incorruptible, the hospitality industry is set to benefit if incorporated properly. It was a normal practice to charge customers for WiFi. Yes, latest trends in hospitality industry are making this AI technology a part of the new normal. Hotel technology trends 2020: How it helps the hospitality industry defeat COVID19 outbreak. Instead of using an electronic keycard, guests can now open their hotel room doors with their smartphones, tablets or smartwatches. Winning customers loyalty is now within reach of all the hotels. Hospitality industry insights Hospitality TV Hotel TV. Hilton Hotels already have this in the beta phase. It is one of hyper-personalization and privacy; automation and high-touch interactions; sustainability and indefatigable demand. We are aware that the topic has been beaten to death and we would thus like to make this informative yet refreshing for those managing restaurants and hotels. We are sure that most of you agree on the same by now. The hotels can now grab the attention of the guests right from the time they visit the website. In 2020, COVID-19 suddenly appeared to shut down the golden era of the travel and hospitality … A one-of-a-kind customer experience and above all else, providing guests with a more seamless and streamlined services during their stay. Now think of the issues within the hospitality industry due to fraudulent transactions. AR appears in direct view of an existing environment and adds sounds, videos and graphics onto it. The implementation of AI will not only bring lots of new revenue opportunities to hoteliers in the hospitality industry, but most importantly a new goal. Japan has come up with a great Travel experience which teleports travellers to multiple global destinations. Hospitality industry through data analytics can now understand and serve the customer better. Just imagine as a guest, planning out your day way more efficiently from the comfort of your room using your hotel entertainment portal and virtually levitating over the biggest shopping center in the city to see if they have some of your favourite places to shop. There are four major technologies that are well-worth keeping your eye on next year, including: Internet of Things (IoT): This technology effectively uses sensors in physical objects to farm data and help improve and automate operations. Thus, Information technology in the Hotel industry is more important than ever today. They want to book a property that goes that extra mile when it comes to them as a client, who wouldn’t want an experience that focuses on trends in tourism and hospitality industry and strives to tailor the guest experience in such a way that will fit them perfectly? Information Technology in the Hotel industry has made it easy to cover all the touchpoints for the Guest experience. Augmented reality is a technology that expands our physical world, adding layers of digital information onto it. In a similar experiment, Marriott Hotels have come up with virtual reality travel right from the room. Following the Hotel Technology Herd. We have also listed a few of the technological innovation. Recognition technology in the hospitality industry includes face and fingerprint recognition. How can the hospitality industry stay aloof of this trend? Top Tech Trends in 2020 For The Hospitality Industry. So, whether it’s about social media or your money website, you must be aware of the benefits of cloud computing. Moving on to some insights on hospitality industry technology that would be useful for restaurants and hotels. You can take a two-hour flight where you can travel around the globe in a virtual environment. All Hotel Managers and Restaurant owners must take note of this. All travellers need to do is to download an app and the barcode they receive upon booking can act as a digital key. In 2019 the collection of customer data, combined with improvements of computer technology means that artificial intelligence can now be used for a huge range of functions, from basic customer service to more advanced problem-solving and even for purposes like sales processes and direct messaging. Accessibility of modern hospitality services is more client-friendly than aver. Also, as current trends in the hospitality industry suggest, enabling guests to choose their preferred communication means is another great way of personalizing the guests stay. However I don’t see there being a stand out technology for 2020, instead, I see this as a year of evolution not revolution. As more businesses are implementing new technologies and are beginning to see the benefits. Use of digital technology is now part and parcel of a seamless guest experience, but hoteliers are not moving fast enough to ensure the journey is as smooth and personalised as it could be. In 2020, experts expect to see this trend continue with brands implementing the latest and greatest at their properties. Visit www.nevron.eu to see how we make IPTV happen. The hospitality industry developing its own mobile apps. Yes, even for the customers. Subscribe. When it comes to travel in the 21st century, standard and impersonal experiences just won’t cut it anymore. From the benefits of OpEx expenses on the bottom line, to software integration options, and new innovations coming from emerging technology, cloud communications offers hotels opportunities for back office efficiency with low technology acquisition … Technology is the buzzword of the last few decades and is now a key success factor in the hospitality industry. With the arrival of vaccines, the hospitality industry is starting to regain some optimism about the future. Especially after the COVID-19 led slowdown. Improving operational efficiency and tech stacks . It certainly takes the pressure off of hotel staff, so they can focus better on other people-facing tasks. Hotels can now focus on providing quality Hospitality services and best experience and leave the rest to the Information Technology. These include pre-stay, during stay and post-stay. As a new digital era evolves and new trends in hospitality industry progress, one thing is for certain, artificial intelligence and virtual reality will increasingly become part of the current trends in the hospitality industry over the course of 2020. The properties can now dramatically improve user experience while taking advantage of the current trends in the hospitality industry and at the same time still be focusing on guest’s privacy and comfort as their priority. Today’s guest demands are tomorrow’s history; so the clever companies are the ones which constantly peer over the horizon. Besides, this technology provides instant access to the room with no need for keys. Photo by ZACHARY STAINES on Unsplash. A 2019 survey of trends in the hospitality industry showed that 81% of respondents wanted access to streaming video content at hotels and 55% said that mobile content availability at a hotel would influence where they choose to stay, as most guests are adapting to technology faster than even before.” Source: https://www.smithmicro.com/news-room/2019-press-releases/. With the rise of the Internet and smartphones, AR rolled out its second wave comeback and is mostly related to the interactive concept. So, what’s new as far as hospitality innovation and the latest hospitality technology trends in 2020 are concerned? While the Covid-19 pandemic is focusing many industry players on short-term business survival, understanding the top hospitality trends will be essential for long-term competitiveness. Even better, this hospitality industry technology allows them to offer late check-outs for an additional charge. While augmented reality (AR) has yet to become a prominent feature of most current trends in the hospitality industry, consumers should expect to see more adoption within the industry in the next few years. By creating customised stays, hotels can boost loyalty and encourage future bookings. This is definitely the hospitality technology to watch out for over the next years. Hospitality technology is taking a big step in direction of smarter future. This can be delivered in the form of a personal text message, which lets guests know that their specific needs can be met and honoured by the hotel. Robotics in Hospitality- Think of Robot receptionists, Robot concierge, Robot butlers and more. The old-school cynics still claim that technology in this new digital age is no match for the warmth and personality of the receptionist’s welcome at your favorite hotel concierge whose 20 years of personal connections can land you those sought-after dinner reservations and concert tickets. Over the last couple of years, the hospitality industry has rapidly been adopting new technologies and innovations. “Keeping up to date with technology remains a major challenge for the hospitality industry. These apps deliver everything, from emergency info to deal notification and hotel services. There is of course a wide spectrum of technologies that the hospitality industry can deploy to achieve greater sustainability. Let’s take things a notch higher as it’s 2020 that is taking us deeper into the era of artificial intelligence and cloud computing. So to conclude, the future of current trends in the hospitality industry will most likely include both human interaction and more advanced efficient technologies that best serve both consumers and businesses alike. You may think this is me avoiding making a prediction, but let me explain: AI has only recently started entering the mainstream marketplace, but it will surely play a profound role in all latest trends in hospitality industry as its presence only grows. If you have any to add, share them in the comments below! Our post about the Hotel Industry Trends already covers a few points on the latest technology of the like of SaaS, Enhanced room technology, Mobile check-in etc. Now you can actually get the best seats in the arena for your favourite sports team game or get backstage passes for the concert tomorrow night on the other side of the city, all of that and more without having to touch your computer or remember countless registration passwords for each and individual website. In 2020 luxury hotels … The concluded event in 2018 say over 7000 visitors and was attended by 2… December 23, 2019 . February 3, 2020 Prabhash Bhatnagar. The widespread adoption of new technologies in this industry over recent years has fundamentally reshaped the way in which services are provided and received. Ever-changing technology means that the expectations of hotel guests are constantly evolving. Contact us NOW as great opportunity is waiting for you just around the corner. The visitors’ biometrics are used to shorten the check-in and check-out processes. Ultimately, understanding the needs of guests, and the way in which those expectations are subject to change based on emerging … We can soon expect to see more hospitality technology trends leveraging a variety of smart technology to reduce operational cost and to improve guest experience, while also taking advantage of new sources of revenue streams. Most of the innovation in the hospitality industry is powered by technology. (adsbygoogle = window.adsbygoogle || []).push({}); We have heard a lot about Blockchain with over $2 billion invested already in Blockchain. That’s right; the virtual concierge does everything, it helps guests make dining reservations, ask for driving directions, check entertainment tickets, book spa appointments as well as order in-room service, housekeeping, additional towels, and whatnot. Information systems were previously a thing only in the reach of luxury hotels. A lot of the potential guests would not book a hotel if there are no online reviews. Brand management can be simpler with great use of AI and machine learning. Information Technology in the Hotel Industry is becoming more and more important to gain a competitive edge. How does AR look like? Google stepped up its game in 2019 as it looked to further dominate the global travel sector and we expect this to continue throughout 2020 and beyond. Exciting chatbots to enhance customer service, Personalised services through self-improving AI-based apps. Let’s discuss the numbers before we start the discussion of the importance of Online reputation management for the Hotels. But that’s just a start. The Hotel industry is extremely competitive. AI and Data Analytics one of the top Hospitality Technology Trends . So, let’s have a look at the top Hospitality technology trends of 2020 and beyond. Well, our very own Hospitality industry is still cautious in terms of diving deep into AI. 2020 Industry Outlook: Imagination to Iteration By Dorothy Creamer, Editor, HT magazine - 02/07/2020 Get great content like this right in your inbox. Apply to become a Nevron distributor in your region. Hospitality is at a fascinating intersection. Technology over the years have become a part of our day to day lives. Many of today’s travellers and especially younger generations (millennials, generation Z), expect personalized experiences and offers. We have covered a lot of areas in the post that are related to technology in the hospitality industry. The most successful future business ventures will most likely be involved in investing in data systems, which will collect and analyse personal data and turn that into a marketing opportunity. In the year of 2020, it’s very likely that almost all industries will be impacted by new waves of digital innovation in some way, shape or form and as current trends in the hospitality industry suggest the industry is looking to shift focus to new environments in order to satisfy consumer’s ever growing curiosity of choice and personalized digital content at the tip of their fingertips. The main reason for the change, besides personalized content being … The hospitality industry has been undergoing tremendous changes and disruptions over the last two decades. The impact of IoT on the hospitality industry is expected to increase over the coming years. These include. Even when they’re not satisfied with the customer service, have a complaint or the details of their reservations have changed, there’s no more waiting for your turn at the reception, while the elderly couple in front of you is searching for their documents but they forgot their glasses. Future focus: three hospitality trends for 2020 and beyond. Let’s check out how it’s going to do so in 2020 and beyond. The most obvious manifestation of information technology in the hotel industry is in the bookings. And for good reason. Data containing the check-in and check-out times, hotel rates, facilities and amenities on offer, as well as other vital information allows guests to make informed choices. They are about to change dramatically, even if your guest doesn’t feel like going out for a meal and just wants to stay in, they can use the same screen to order room service, check prices or request a special massage treatment in the hotels facilities. Innovative Technology products in Hospitality. The hospitality industry has already introduced these latest technologies. VR and AR are set to dominate as one of the latest technology trends in the travel and hospitality industry in the coming years. Cloud computing today impacts almost all companies and all devices. This technology will not only benefit the guests and properties but will also significantly affect booking and reservation partnerships within the hotel chains, within the cities and around the globe. Greater use of IT in the Hotel industry has ensured easier entry of the Information Systems even in Budget hotels. Yes, hospitality technology is reshaping the overall hospitality industry. There is much more to technology and trends in the hospitality industry than what has been mentioned in this post. The hospitality industry faces an inherent challenge that slows down technology adoption and innovation. Or is it? The main reason for the change, besides personalized content being the most important on the list, is also the way personalized content is being offered to the customer, whose needs are constantly changing with technology as well. In 2019 digital keys have become more common than what hospitality pundits might have expected. However, as far as growth in the hospitality industry is concerned, technology to help understand the customer better using data analytics seems like a clear winner for the future. Request more info about Nevron IPTV products. New trends in hospitality industry provide countless possibilities. https://www.smithmicro.com/news-room/2019-press-releases/, Hotel prices in Dubai are falling because of strong market saturation, Current trends in the hospitality industry 2020, 6 $ make the difference between survival and bankruptcy. Artificial intelligence, as a concept, has been around since the 1950s, but it is only in recent years that technology has advanced enough to the point where it can be considered sufficiently reliable to deploy for important business tasks, therefore making it a big part of the current trends in the hospitality industry. The concept of personalization has even been called “a must have” for hoteliers as part of trends in tourism and hospitality industry. The automated temperature control, lighting, alarms, blinds, and other technological innovations are contributing to improved customer satisfaction, and improved services, while reducing overhead cost at the same time. People like to communicate in different ways and with so many options out there and as hospitality technology trend shows, it’s expected from hoteliers to be able to provide a large variety of it. To be successful in a fast-moving industry like hospitality means never standing still. 2020 will bring us more technology in hotels including augmented reality, biometrics and of course voice assistants. Can there be better news for an industry that thrives on service? This is probably the most important one in the hospitality technology trends list of 2020 and 2021. For example, connecting a property management system (PMS) to another smart tool, such as a direct messaging app, will allow hoteliers to create a detailed customer profile, which can translate into a personalized upsell offer. Technology in Hospitality Industry: Prospects and Challenges Prasanna Kansakar, Arslan Munir, and Neda Shabani Abstract—The leisure and hospitality industry is one of the driving forces of the global economy. Coronavirus posed a pause in the hospitality technology industry. Published. The latest advancements of IT in the hotel industry have played an instrumental role in enhancing the guest experience. A majority of people use online reviews while deciding to book a hotel. The Near Future of Hospitality The current hospitality landscape presents challenges and opportunities, giving traditional hoteliers little choice but to embrace technological transformation head-on to maximize guest loyalty, grow revenue, and to support future growth. We have already covered a lot about this latest technology in our other article on how Blockchain is changing the Hospitality Industry. There are multiple exciting technologies driven by AI set to reshape hospitality. Today, guests can make reservations through an application and schedule their stay with … This is how hospitality technology can transform the experience of customers. There is always a flip side to everything and technology also has its own pros and cons. Current trends in the hospitality industry will also include something called augmented reality in the very near future. However, Direct booking is becoming one of the Latest Marketing trends in the Hotel industry. And what exactly does the term artificial intelligence mean? Typically, hotels follow the travel industry when it comes to the adoption of new technology. In the hotel and hospitality industry, technology has helped make many hotels and resorts more efficient as ones that are capable of providing better service for their guests. I thought I would share my predictions for the main trends that will influence hotel chains’ success in 2020. The digital keys have ensured hassle-free and secure entry and exit for guests in the hospitality industry. The term itself was coined back in 1990, and one of the first commercial uses could be found in television industry and the military. Artificial intelligence (AI) gave the information technology industry the much-needed rejuvenation and now AI … However, a few of the hotels are already using or rather testing AI. All that and more with just a few clicks on your hotel TV screen. From booking to entering the room to check out and user review, there are various touchpoints that can be covered using technology. We have another post dedicated to Information Systems in the Hotel industry that discusses this in detail. One of the most exciting emerging travel technology trends is the Internet of Things (IoT), which involves internet-based inter-connectivity between everyday devices, allowing them to both send and receive data. The good news is that hospitality technology has come a long way over the years. This event is a must-attend for those in food service, retail and hospitality sector. In this Comcast Business panel conversation, leading South Florida hospitality executives explored how technology helped businesses pivot during the pandemic, how the hospitality industry … Almost all big businesses are successfully implementing intelligent technologies in their industry. Artificial intelligence, or AI, refers to the performance of intelligent behaviour by computers or machines. For instance, IoT technology can be used in hotel rooms to provide customers with a device that connects to everything f… As more and more research and surveys of the current trends in hospitality industry show, the guest’s expectations for special care and personalized entertainment will only be increasing with time and that’s the main reason that we will most likely witness new level of competitiveness in new trends in hospitality industry. Advancements in the hospitality technology trends will reduce any potential issues with reservation and payment procedures and ensure that they are completely reliable. The hospitality industry has been slow to adopt IoT technologies so far, but this is expected to boom in 2020 with location-based information for … Simply put, technology makes life easier for many guests, and here is how. The Hotel industry has acknowledged the importance of IT which is a win-win situation for all. Unlike Virtual Reality (VR), AR does not create its own virtual artificial environments as a replacement for the physical one. In today’s technology-driven world, the future of the hospitality industry is digital. Google domination. The internet has helped to make it easy to access information. It’s easy to assume guests prefer the “human” touch, but we should be careful of making such assumptions. AR-powered signs can equip hotel managers as well as restaurant owners with the ability to route customers to specific locations, including pickup or check-in points, making it easy to navigate around the hotel and other areas. 2020 is now thankfully almost behind us. The keyless entry hospitality technology that debuted in 2014 is now being adopted by almost all major hotel brands like Hilton, Marriott, Accor etc. I guess the future will show us soon enough, how this industry evolves with time. If they’re not exactly sure which service to choose from, they can always read the recommendations offered by the hotel. That’s now a thing of the past. Hope you found insights on hospitality technology interesting. The cases are numerous. In many ways, the hospitality industry is leading the charge in the adoption of smart business technology. So, the short explanation of it is a view of the physical real-world environment with a computer-generated image projection, changing the perception of reality. Smart appliances and automation solutions are a miracle in disguise, suggest the current trends in the hospitality industry. Make it easy to cover all the touchpoints for the physical one the rest the! To choose from, they can focus better on other people-facing tasks need for keys to information Systems even Budget... Quality hospitality services and best experience and leave the rest to the performance of intelligent behaviour computers! 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